Jen Bettendorff

Product Design

Jen is a designer who, after her 5-year-old started kindergarten, was surprised to discover that schools haven’t changed much since she herself was in elementary school. She joined Abl to help rethink the ways in which K12 schools can move away from the one-size-fits-all model. A former designer at frog, Jen understands the importance of users and empathizing with their needs during the design process. And if you happen see someone flying effortlessly up a steep San Francisco hill on a beautifully designed bicycle, it just might be Jen! (the ‘flying’ part courtesy of a nice electric assist).